Business Letter Writing Basics – Writing a Sales Letter

Business Letter Writing Basics – Writing a Sales Letter
Useful Key Phrases

* Are you having trouble …
* This is why it is important to have …
* At X, we have the skills and experience to …
* May we stop by and offer you a FREE estimate of how much it would cost to …
* If so, give us a call at X and set up and appointment with one of your friendly operators.

How to write an effective sales letter: 11 tips
Psssst! Want to read a really bad sales letter? Check this one out.

how to write sales letters – small and home-based business organization – Bizine.Com
WHAT IS A SALES LETTER?

A sales letter is a document designed to generate sales. It persuades the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered. It influences the reader to take a specific action by making an offer–not an announcement–to him. To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative.