The marketing of the future
Classical media are struggling today with their decreasing
acceptance. The creation of an image and publicity alone are insufficient.
Above the line, below the line, on-line or off-line:
linear thinking is obsolete. The Camouflage concept focuses on the
consumer and fulfils a promise to the consumer regarding the brand
where it can be felt: at the point of sale.
Conventional advertising methods use only audio-visual media to
influence the shopping/voting decision of the consumers/voters. The
Camouflage concept uses chemical messengers, which can
directly manipulate human emotions. It expands the possibilities to
bias humans via a new channel that cannot be filtered by the brain.
Newest insights from human biological research and endocrinology in
particular, are applied in these innovative advertising methods. Even
if all technical problems are not currently solved, the Camouflage
concept has great potential for marketing and other applications. It
will be extensively used in the near future.