TED Talk: Rory Sutherland: Life lessons from an ad man

Ein sehr unterhaltsamer und informativer Vortrag von Roy Sutherland über Werbung, Wert und Wahrnehmung aut einer ungewöhnlichen Perspektive. Sutherland gibt unter anderem Beispiele, wie man auch für nicht-kommerzielle Ideen – z.B. Umweltschutz und Kartoffeln – die Wahrnehmung der Menschen beeinflussen kann. Advertising adds value to a product by changing our perception, rather than the product […]

Exploring the frontiers of happiness

Dan Gilbert presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.

Larry Lessig: How creativity is being strangled by the law

Kann sein, das ich das hier schon mal gebloggt habe, Christian hat mir das geschickt 🙂 Larry Lessig gets TEDsters to their feet, whooping and whistling, following this elegant presentation of three stories and an argument. The Net’s most adored lawyer brings together John Philip Sousa, celestial copyrights, and the „ASCAP cartel“ to build a […]

TED Talks James Nachtwey: Dokumentation des Krieges

Accepting his 2007 TED Prize, photojournalist James Nachtwey talks about his decades as a war photographer. A slideshow of his photos, beginning in 1981 in Northern Ireland, reveal two parallel themes in his work. First, as he says: „The frontlines of contemporary wars are right where people live.“ Street violence, famine, disease: he has photographed […]