Ein sehr unterhaltsamer und informativer Vortrag von Roy Sutherland über Werbung, Wert und Wahrnehmung aut einer ungewöhnlichen Perspektive. Sutherland gibt unter anderem Beispiele, wie man auch für nicht-kommerzielle Ideen – z.B. Umweltschutz und Kartoffeln – die Wahrnehmung der Menschen beeinflussen kann.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Dan Gilbert presents research and data from his exploration of happiness — sharing some surprising tests and experiments that you can also try on yourself. Watch through to the end for a sparkling Q&A with some familiar TED faces.
Kann sein, das ich das hier schon mal gebloggt habe, Christian hat mir das geschickt
Larry Lessig gets TEDsters to their feet, whooping and whistling, following this elegant presentation of three stories and an argument. The Net’s most adored lawyer brings together John Philip Sousa, celestial copyrights, and the “ASCAP cartel” to build a case for creative freedom. He pins down the key shortcomings of our dusty, pre-digital intellectual property laws, and reveals how bad laws beget bad code. Then, in an homage to cutting-edge artistry, he throws in some of the most hilarious remixes you’ve ever seen.
Accepting his 2007 TED Prize, photojournalist James Nachtwey talks about his decades as a war photographer. A slideshow of his photos, beginning in 1981 in Northern Ireland, reveal two parallel themes in his work. First, as he says: “The frontlines of contemporary wars are right where people live.” Street violence, famine, disease: he has photographed all these modern WMDs. Second, when a photo catches the world’s attention, it can truly drive action and change. In his TED wish, he asks for help gaining access to a story that needs to be told, and developing a new, digital way to show these photos to the world.